ROUSH® OVERHAULS WEB SITE TO IMPROVE ONLINE EXPERIENCE
LIVONIA, Mich. (July 21, 2008) - ROUSH® Performance has made a complete
overhaul on their web site,
www.ROUSHperformance.com, with the goal of
improving the online experience in terms of navigation, ease of finding
information, and providing greater access to the complete line of ROUSH
vehicles, parts and crate engines.
The re-design was spearheaded by Jack Roush, Jr., who joined ROUSH
Performance in February after owning a company that specialized in
Internet technologies. Roush examined the existing ROUSH web site,
poured over the statistics evaluating all aspects of the site usage, and
made a list of areas that could be enhanced.
Viewers will immediately notice that the new home page has a much
cleaner look and large navigation buttons to the main products sections
for the ROUSH vehicles, parts and engines. Additional navigational icons
allow for quick downloading of the entire ROUSH parts catalog or to head
over to ROUSHtv.com and watch the latest videos.
Other links of interest include the “VIN Search” which allows you
to input the last six digits of the Vehicle Identification Number and
the result will show when the ROUSH vehicle was built, the model, and
which dealer it was delivered to. The home page also makes it easy to
find the nearest ROUSH dealer and to sign up for the monthly
e-newsletter.
Much more information is now provided for the parts, along with simple
graphics detailing the estimated install time, tools needed and project
difficulty. Where applicable, videos, install instructions, and other
information are also provided on the page. The main focus of the
redesign has been on the parts listings so far, but the platform is in
place to continue the site upgrades over the coming months as regular
browsers will continue to see changes as they log on.
“Jack (Roush, Jr.) has done a tremendous job identifying areas of
improvement and implementing those on the ROUSH site redesign,” said
Joe Thompson, general manager of ROUSH Performance. “I believe that
our customers will see a noticeable improvement in their ability to
locate the products and information that they are looking for and that
this new site will continue to set the standard in our industry as the
leader.”
In addition to his duties at ROUSH Performance, Roush is also co-driver
of the No. 59 ROUSH/Valvoline Ford Mustang in the Grand-Am KONI
Challenge, a professional road racing series.