Jack Roush, Valvoline Create: Roush Motor Oil

[Shay]

JACK ROUSH, VALVOLINE COLLABORATE ON NEW HIGH-PERFORMANCE ROUSH® MOTOR OIL FAMILY



LIVONIA, Mich. (August 6, 2008) - It’s no secret that Jack Roush
knows how to make power out of engines. It’s also no secret that
Valvoline knows how to make oil, the lifeblood of an engine. So it makes
sense that these two giants in their respective fields would collaborate
to create ROUSH® Motor Oil, the ultimate engine elixir for performance
vehicles.

Roush Fenway Racing exclusively uses Valvoline oil in their stock cars
because it is the best in the industry. But always the innovator and
continually looking for ways to improve engine performance, Roush one
day sat down with the Valvoline technicians and posed a simple question
- “What can we do to improve the oil used in high-performance street
engines?” The answer led to the development of ROUSH Motor Oil, a line
of six new motor oils for performance vehicles old and new.

“Any brand of inexpensive motor oil might work fine for the average
consumer, but owners of high performance vehicles are extremely proud of
their car and are willing to do whatever is necessary to maximize their
driving experience and take care of their investment,” Roush said.
“That includes demanding a premium motor oil to protect the engine,
help get the most horsepower, as well as to enable the engine to run
cooler. The technicians at Valvoline have helped me to create ROUSH
Motor Oil, which I believe is the most advanced lubricant on the market
today, and will become the motor oil of choice for those who claim that
‘good’ isn’t good enough for their car.”

Inspired by the racetrack and formulated for the road, the ROUSH Motor
Oil provides protection for both newer and older performance engines.
Sold by the quart for a suggested retail of $7.99 each, the six blends
are:

* SAE 5W-20: (API SM) Full synthetic engineered for extreme protection
and superior performance. Advanced additive package for maximized
horsepower, heat protection, and longer-lasting zinc/phosphorus
anti-wear.

* SAE 5W-30: (API SM) Full synthetic engineered for extreme protection
and superior performance. Advanced additive package for maximized
horsepower, heat protection, and longer-lasting zinc/phosphorus
anti-wear.

* SAE 5W-50: (API SM) Full synthetic engineered for extreme protection
and superior performance. Advanced additive package for maximized
horsepower, heat protection, and longer-lasting zinc/phosphorus
anti-wear. The recommended oil for the ROUSH® P-51A™ Mustang.

* SAE 10W-30: (API SL) High zinc for classic high-performance engines,
including protection for push-rod and flat tappet applications. Full
synthetic engineered for extreme protection and superior performance.
Advanced additive package for maximized horsepower, heat protection, and
longer-lasting zinc/phosphorus anti-wear.

* SAE 10W-40: (API SL) High zinc for classic high-performance engines,
including protection for push-rod and flat tappet applications. Full
synthetic engineered for extreme protection and superior performance.
Advanced additive package for maximized horsepower, heat protection, and
longer-lasting zinc/phosphorus anti-wear.

* BREAK-IN OIL (SAE 40) High zinc, conventional formula specifically
designed to break-in and dyno high performance engines. Requires no
additional additives. Also applicable for use in racing applications.

Although the primary purpose of motor oil is to prevent engine heat and
wear (by reducing friction of internal components), there are a number
of other vital roles it accomplishes. This includes keeping the engine
cool (not just a function of the radiator), protecting engine surfaces
and suspending deposits, sludge, dust, dirt and other contaminants so
they are removed when used oil is drained, and permitting easier
start-up when the key is turned in the ignition. These functions, and
others, are often accomplished though the use of additives which, when
correctly balanced, are what differentiates a true, high-quality motor
oil.

“There is a real science to correctly mixing oil additives and I
really relied on the Valvoline technicians and their one hundred years
of experience to help blend the ROUSH Motor Oil line. I could tell them
something like ‘I want to try and make sure that we can get more
horsepower’ and they would know what it takes to accomplish that based
on what we are doing in the NASCAR garages. But, it also means that a
compromise needed to be made in another additive area, and they did a
magnificent job of optimizing the ROUSH Motor Oil blend to truly be the
premium brand,” Roush said.

Roush was also adamant that there be oils specially suited for both
newer and older high-performance engines.

For all performance vehicles, Roush felt that a synthetic would be
best. In synthetic motor oil, the molecule is completely uniform
throughout - there are no variations in molecule size like in
conventional oil. And taking a cue from his motorsports experience,
Roush knew synthetic oil helps to cool engines better.

In racing, teams typically put tape over the radiator and other
openings on the race car to help gain speed through improved
aerodynamics, but this will cause less air to flow over the engine which
results in higher temperatures under the hood. Roush Fenway Racing teams
use synthetic Valvoline motor oil in all their stock cars because it
helps to cool the engine in addition to the radiator. Synthetic ROUSH
Motor Oil is offered in five weights: 5W-20, 5W-30, 5W-50, 10W-30 and
10W-40.

However, older engines, and especially flat tappet or push-rod types,
require high levels of zinc/phosphorous for added protection. Valvoline
increased the level of zinc for the 10W-30 and 10W-40 grades, and in
every grade used a special low-volatility zinc which helps to maintain
higher levels of phosphorous in the oil instead of blowing it out
through the catalyst.

The last item that Roush specified was to create an engine Break-In
Oil. This conventional SAE 40 weight motor oil has an extremely high
zinc and low detergent levels and is designed for dyno or engine
break-in uses. There are no additional additives needed when using the
ROUSH Break-In oil, which can also be used in racing applications when
oil is changed more frequently than in a typical street vehicle.

All six ROUSH Motor Oil blends are available now through select
retailers. For more information, or to find your nearest ROUSH Motor Oil
dealer, visit www.ROUSHoil.com.

[Lightning McQueen]

$8.00 bucks a quart!!

Come on, even Mobil 1 Synthetic sits at about $6.00

The extra 2 bucks must be for the name on the bottle, which promptly ends up either in the recycle bin or garbage can.

But I can see the importance of having a quality products name sitting out on the curb waiting for the "sanitation engineer" to come pick it up along with the dog poop.

[Mr DayZee]

Just another marketing ploy in my opinion...

[Shay]

Yeah. It's commercial branding marketing at its best. I can already see the sticker under the hood that says, "Roush Performance recommends ONLY genuine Roush Valvoline Motor Oil"

In any case, I think my memorabilia collection will only be complete once I have one of each grade sitting on the shelf.

[07roushgt]

Originally Posted by Shay

Yeah. It's commercial branding marketing at its best. I can already see the sticker under the hood that says, "Roush Performance recommends ONLY genuine Roush Valvoline Motor Oil"

In any case, I think my memorabilia collection will only be complete once I have one of each grade sitting on the shelf.

i guess it would be neat to add a collection to the roush themed garaged, but unless it adds horse at the rear wheels, i will still use my motorcraft synthetic

[sonicblue2002]

I knew Roush was teaming with Valvoline to come out with a motor oil. I just put 7 quarts of Valvoline SynPower in the Nitemare at $6.50 a quart, I'll probably stick with that. No need in paying the extra $1.50 for the name.

[FNSweetS3]

Yeah.... saw it at Mustang Week.... just shook my head.

[D ROUSH]

I will run it.. set the empty bottles with the new ones in my collection of all things ROUSH in my garage. Guess thats just how I roll

[rheacerdave]

Ok. Granted most of us don't need the "extras" in Roush Oil, but I have flat tappets in the A/Sedan car and Zinc Phosphate is very important there. Most over the counter oils don't have much anymore. I'll try some for sure.

[360Rocket]

when will the pimping end? ....................oh wait, it could be required usage in all Roush vehicles or void your warranty! cha ching!

[D ROUSH]

Originally Posted by 360Rocket

when will the pimping end? ....................oh wait, it could be required usage in all Roush vehicles or void your warranty! cha ching!

We are all things Roush arent we??? I will be glad to do a commercial promoting the oil with your car Randall

[Cshores]

I bought a Roush Stage 3 and I still think that this oil branding is one of the gayest things I have ever seen. Sorry to offend but I know a good "new" lube if it hurts!

[Pastor J]

Originally Posted by 360Rocket

when will the pimping end? ....................oh wait, it could be required usage in all Roush vehicles or void your warranty! cha ching!

SHHH! Don't give them any ideas.

[281SC]

Originally Posted by rheacerdave

Ok. Granted most of us don't need the "extras" in Roush Oil, but I have flat tappets in the A/Sedan car and Zinc Phosphate is very important there. Most over the counter oils don't have much anymore. I'll try some for sure.

Yep, a bunch of vintage Mustang owners have had cam break-in problems lately. They'll gladly pay the extra to get a GOOD break-in oil. Much cheaper than tearing one back down to replace a flattened cam lobe...

[Rangersfan]

What's next, Roush branded tampons?

Now if they made Roush cardigans...........

[CtrlRaven]

Smh, I'll stick with my Royal Purple $6.00 a quart or Amsoil for a secret low low price (I'm a dealer). I do about 5k miles every 2.5-3 months so oil changes get expensive.

[trouble]

Originally Posted by Shay

Yeah. It's commercial branding marketing at its best. I can already see the sticker under the hood that says, "Roush Performance recommends ONLY genuine Roush Valvoline Motor Oil"

In any case, I think my memorabilia collection will only be complete once I have one of each grade sitting on the shelf.

Thats what it says on the oil fill cap on my p51a. i bought a case a while back. since i am a mech i get a good discont on my parts and the case was well over $100.00 a case

[Vulcan]

Anyone get a ROUSH Tattoo yet?

[rheacerdave]

What's next, Roush branded tampons?
Now I don't feel so bad about thinking about a Roush Condom.
Call them "Roush Hats" ?

Tatoo, huh?

[Mr DayZee]

Originally Posted by CtrlRaven

Smh, I'll stick with my Royal Purple $6.00 a quart or Amsoil for a secret low low price (I'm a dealer). I do about 5k miles every 2.5-3 months so oil changes get expensive.

Both god choices but I like the new Joe Gibbs Racing Oil which is some real good stuff. Hurts the wallet but best I have found. And I just don't think Jacks new oilw ill compare...